Web site Traffic and Page PerformanceAdvertising – Target Your Audience
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Targeted Marketing - Website Traffic and Page PerformanceAdvertising – Target Your AudienceLately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising hence improve page performance. But what is targeted advertising? To gain insight you first need to answer the following questions: -Is your product gender related? (males, females or both) -Is your product age related? (Toddlers, kids, teens, young adults, the middle ages, elders) -Which particular interest group will your product appeal to most? (Home, entertainment, education, personal, Health, small business, corporations etc.) -Who will most likely buy your product? (School kids, parents, home based moms, nurses etc.) If you have answered all the above questions, you will realize that for instance if you are selling toddlers toys, its a waste of your money and efforts to advertise in business magazines. To be sure you might make some sales if you advertise persistently but you won’t get a good return on your investment. Hence to improve your page performance you need to get highly targetted traffic to your website, or change your page to target the interests of your website traffic. So How do go about maximizing your web site traffic and page performance:That is how do you go about targeted advertising or in other words how do you optimize your page to improve performance. Here are a few online techniques which if done properly could in fact explode your sales: 1.Get your site listed in the search engines for appropriate keywords. 2. Use your keywords on the search engines to find sites of similar interest and exchange your links with them. 3.Get involved in keyword bidding. You can get best results at http://www.goto.com and http://www.findwhat.com . 4.Get involved in pay per click search engines. Some of the major players are Google Adwords, Yahoo, MSN. Then there are smaller or 2nd tier pay per click search engines such as 7search.com 5.Get listed in directories related to your particular interest. You can find directories of interest using various search engines. 6.Search for ezines that relate to your target audience and advertise. 7.Of course you may participate in various discussion forums of interest .This can be very time consuming. You can search for the appropriate forum on the search engines. 8.Advertise in related classified sections of Yahoo, MSN, AOL and Lycos. 9. Here is a bonus technique, find sites, that rank very high for your highly targeted keywords using google, yahoo, msn etc. And check whether they run Google adsense ads, then you can sign up for adwords advertising, and use the content network feature to get your ads to run on those specific sites, this way you can easily get your ads seen by your very highly targeted traffic. More Articles to Help you improve web site traffic and page performance:
---------------------------------------------- Copyright [C] Shahnaz Rauf. Author Articles At http://www.snzeport.com. ------------------------------------------------
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